Adidas’ (failed) marketing stragey?

by mspr1nt on September 13, 2010

in General Sweeps

I spotted this on Facebook just now and I’ll be lying if I said I didn’t feel sorry for Adidas. I mean, really…..out of all the blokes you sponsor, KP is you best way of attracting attention? I see you also sponsor Harbajhan Singh and Sachin Tendulkar….why on earth are you using KP as a ‘show your support for KP and Adidas’. I don’t  know anything about Adidas and I know that this is a bad move. Who is your copywriter and why is he/she not fired yet for running that advert?

Adidas used to be my favourite sportsbrand, all thanks to the band Korn, but now I am no longer sure how I feel about you guys anymore. I don’t think I want to be associated with the same brand that Kevin Pietersen is….really guys?

Or is KP just that unliked that you have to woo people with your brand to ‘show support for him’. Please tell me,  I’m so confused, I really don’t understand at all. It’s a big risk since the only people who actually like KP are the Poms.

This really is so absurd.

{ 5 comments… read them below or add one }

Greg September 13, 2010 at 1:56 am

We love to hate KP as well! See how much in the 2nd part of our post here: http://tinyurl.com/39roa4y

And now we have to put up with him in Durban while he works on his tan. Bet he’s going to change his Twitter profile pic…
Greg´s last [type] ..Bantu Stephen Biko 18 Dec 1946 – 12 Sep 1977

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Arno September 13, 2010 at 3:53 pm

You guys really don’t like Kevin Pietersen do you? I sense a lot of frustration here ..

Anyway, Adidas wanted your attention, and using a picture of Pietersen was just the way to do it. Not only did you notice the add (thanks to Pietersen), you blogged about it (thanks to Pietersen).

I think Adidas will be pleased ;)
Arno´s last [type] ..Kevin Pietersen explained

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mspr1nt September 13, 2010 at 3:56 pm

I dislike him, paddle loves him.

Will ADIDAS now give us free stuff?

Reply

Arno September 13, 2010 at 4:29 pm

Signed by KP!

;)
Arno´s last [type] ..Kevin Pietersen explained

mspr1nt September 13, 2010 at 4:35 pm

*gag*
Only if it shoes where I can wash the signature off. I need new shows.

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