hype, hype, baby

The thing about hype is, if you screw up and disappoint, people are generally a lot more disappointed that what they would have been had you not made such a fuss about it in the first place. It’s like making a huge blunder in an argument and then getting defensive when you are challenged.

IPL time is coming closer and, there has been surprisingly little hype considering all the “new” aspects that will be brought in this season. 3D,  elephants, fire dancers, free screenings, rocket ships….okay, I made most of that up, but you get the point. Aside from the standard “this will be the best yet” mumbo jumbo, it’s all been pretty hushed. Unless, of course, Lalit K Modi is planning some crazy marketing campaign with strippers and champagne and private lap dances for all the fans.

This is pretty unlikely but the reason I am going on about this and why I am trying to “warn” Mr. Modi is that I went to go see one of the most hyped movies of the year thus far, Alice in Wonderland, and left with my childhood destroyed and a feeling of being robbed and even a little violated.

My whole afternoon was wasted – a beautiful summery, sunny Cape Town afternoon, wasted. I would not recommend anyone to watch this movie unless you have nothing better to do. And I mean, nothing. Like, unless it’s winter and it’s snowing and a nuclear bomb has just hit.

Movies seem to think that a 3D element automatically makes things cool these days, not so. Let’s hope Mr. Modi knows this…